Reaching Readers Is The Name Of The Game Advertising in magazines is a great way to get known and sell your products or services. So, how do you determine who reads the…
Are you an expert, or are you a specialist. What’s the difference? Maybe nothing. Maybe everything.
Are You? Or Not? Professionals have always referred to themselves as an expert in their field. So, what’s the problem? Too many people. Everyone has become “an expert” and there is no…
Digital photography, exposure, depth of field. Want to know more?
Photography has always been close to my heart. I did it professionally, wrote a column for a photography magazine, and taught a vast amount of it. So, if you’re just starting out…
Writers, Be Careful, Being Smart Can Be A Problem
Saying Your Smart Ain’t Always Smart Believe it or not, being smart can have its drawbacks. Here’s a situation that happened to me several years ago. It occurred on a day that…
Want To Sell Your Book? Don’t! Sell The Value
Value Always Sell Value Marketing and sales can be a real headache for writers who find themselves thrown into the deep end of the pool and aren’t prepared. And because of that…