Communication Means Writing For The Reader My definition of communications is this: When the thought in your mind is caused to exist in the mind of your reader, viewer, or listener you…
Why many people fail at social networking and how to fix it
Social networking is passive. What that means is this, “You can lead a horse to water, but you can’t make him (or her) drink. Passivity in social networking is a real killer…
Email marketing; short, sweet, to the point
E-mail marketing has one distinct advantage over social networking; it’s active where social networking is passive. When you construct your e-mail marketing message keep these things in mind. People simply will not…
Dead ancestors for desert?
It was only a typographical error. While the word “decadent” was intended, that’s not what was written. the writer meant a decadent desert; meaning self-indulgent. But “Decedent” is what was written, meaning…
Writers, Are You thinking of Advertising in Social Media, Read This First
This From PR Daily Study: Social media ads increasingly less popular among viewers And so there it is, social media is losing popularity. And no wonder with all the talk about privacy…