{"id":681,"date":"2018-06-05T09:00:08","date_gmt":"2018-06-05T09:00:08","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=681"},"modified":"2018-06-05T09:00:08","modified_gmt":"2018-06-05T09:00:08","slug":"email-marketing-short-sweet-to-the-point","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/uncategorized\/email-marketing-short-sweet-to-the-point\/","title":{"rendered":"Email marketing; short, sweet, to the point"},"content":{"rendered":"<p style='text-indent:30px'>E-mail marketing has one distinct advantage over social networking; it&#8217;s active where social networking is passive. When you construct your e-mail marketing message keep these things in mind.<\/p>\n<ul>\n<li>People simply will not read forever, so come to the point fast.<\/li>\n<li>Have an offer immediately obvious. This can be a coupon, a sale, something new, an open house. Something of bona fide interest to your customer.<\/li>\n<li>Give the reader a reason to read, of course, better yet is to give the reader a reason to pass on your email. It is far better to tell five people something that they each tell five people about than to simply tell five people.<\/li>\n<li>Write in short sentences, short paragraphs, using simple, plain everyday language in a friendly tone.<\/li>\n<li>Write like the reader has already bought your product or bought in to your email.<\/li>\n<\/ul>\n<p>Do that and your golden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mail marketing has one distinct advantage over social networking; it&#8217;s active where social networking is passive. When you construct your e-mail marketing message keep these things in mind. People simply will not&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/681\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}