{"id":6755,"date":"2024-07-10T23:07:54","date_gmt":"2024-07-10T18:07:54","guid":{"rendered":"https:\/\/wayneaenglish.com\/WordPress\/?p=6755"},"modified":"2024-07-10T23:07:54","modified_gmt":"2024-07-10T18:07:54","slug":"the-why-behind-the-what-of-do-you-want-to-lose-300-thousand-dollars","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/uncategorized\/the-why-behind-the-what-of-do-you-want-to-lose-300-thousand-dollars\/","title":{"rendered":"The Why Behind The What of Do You Want To Lose 300 Thousand Dollars?"},"content":{"rendered":"<table width=\"50%\" align=\"center\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\"><a title=\"Attila's Revenge\" href=\"https:\/\/www.amazon.com\/dp\/B0C7JW8DMY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/attila\/AR_small.jpg\" alt=\"Attila's Revenge\" width=\"60px\" height=\"85px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<td align=\"center\" valign=\"center\"><a title=\"Web Content Rx\" href=\"http:\/\/www.amazon.com\/Web-Content-Rx-Webmasters-Business\/dp\/1601630689\/ref=sr_1_1?ie=UTF8&amp;qid=1446257371&amp;sr=8-1&amp;keywords=web+content+rx\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/pix\/webcontentrx-thebook.gif\" alt=\"Web Content Rx\" width=\"60px\" height=\"85px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<td align=\"center\" valign=\"center\"><a title=\"Social Networking\" href=\" \" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/pix\/WhenSNFails.jpg\" alt=\"Network Your Way to Success\" width=\"60px\" height=\"85px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<td align=\"center\" valign=\"center\"><a title=\"Amazon Author Pages\" href=\"http:\/\/www.amazon.com\/author\/wayneaenglish\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/pix\/amazon-author-page.gif\" alt=\"See My Books\" width=\"60px\" height=\"47px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<td align=\"center\" valign=\"center\"><a title=\"Find A Job\" href=\"http:\/\/www.amazon.com\/Finding-Search-Engines-Networking-ebook\/dp\/B00CMRBJ72\/ref=sr_1_2?s=digital-text&amp;ie=UTF8&amp;qid=1369940708&amp;sr=1-2&amp;keywords=web+content+rx&amp;tag=appmatic-20\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/pix\/99centtech.jpg\" alt=\"See My Books\" width=\"60px\" height=\"85px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<td align=\"center\" valign=\"center\"><a title=\"Short Stories\" href=\"https:\/\/www.amazon.com\/Triumph-Tragedy-Seven-Short-Stories-ebook\/dp\/B06ZZGNSSN\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"vertical-align: middle;\" src=\"https:\/\/wayneaenglish.com\/pix\/triumph.jpg\" alt=\"See My Books\" width=\"60px\" height=\"85px\" align=\"middle\" hspace=\"5px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"padding-right: 5px; padding-bottom: 5px; margin-bottom: -5px; float: left; color: red; font-size: 75px; line-height: 65px; font-family: Georgia; text-shadow: 0px 0px 10px grey;\">W<\/span>e&#8217;ve presented information on what goes into a successful business website elsewhere on this blog. Here&#8217;s the why behind the what.<\/p>\n<p style=\"text-indent: 30px;\">The top of your website must provide the following information to the reader before they leave never to return because you&#8217;ve only got 8 seconds. More on that below.<\/p>\n<ul>\n<li>Who are you? What&#8217;s the name of your business?<\/li>\n<li>What do you sell, provide, offer? Don&#8217;t hide this. Readers won&#8217;t hunt for information. Make what you can do for the reader obvious. <strong>Not what you do &#8211; what you can do for the reader.<\/strong><\/li>\n<li>When should the reader contact you? Now. Make your phone number tapable on a cell phone. Make your email address tapable and clickable.<\/li>\n<li>Where are you? what town state. If an over the counter business include your street. Best of all is linking to a google Map.<\/li>\n<li>Why should the reader do business with you? Buy your books? Hire you. Promote you?<\/li>\n<li>What&#8217;s In It For Me? (meaning the reader) what distinguishes your business? What awards have you won? What are your professional credentials? If a doctor or medical professional, where did you go to school? What&#8217;s your background?<\/li>\n<\/ul>\n<p style=\"text-indent: 30px;\">The answers to these question are critical to keeping people <b>on your website&gt;<\/b> Why? You have only 8 (eight), yes that is not a misprint, seconds before they leave. Remember, and never forget, your competition is but a mouse click or a tap away. It is crucial to keep your visitor on your site.<\/p>\n<p>You&#8217;ve read to this point, so you&#8217;re interested in knowing more. Here&#8217;s a link to a program I gave to a roomful of Adobe Designers. <a href=\"https:\/\/www.youtube.com\/watch?v=0L4fiJg5mso\" target=\"_blank\" rel=\"noopener\">Want To Lose $300,000? Part 1<\/a><\/p>\n<p>If you prefer you can watch part one here:<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0L4fiJg5mso?si=ijnJkRp3G-gw90Pj\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve presented information on what goes into a successful business website elsewhere on this blog. Here&#8217;s the why behind the what. The top of your website must provide the following information to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6755","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":13,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"predecessor-version":[{"id":6770,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/6755\/revisions\/6770"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}