{"id":6587,"date":"2018-03-23T09:00:26","date_gmt":"2018-03-23T13:00:26","guid":{"rendered":"https:\/\/wayneaenglish.com\/blog\/?p=184"},"modified":"2018-03-23T09:00:26","modified_gmt":"2018-03-23T13:00:26","slug":"blogging-for-a-political-candidate","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/blogging\/blogging-for-a-political-candidate\/","title":{"rendered":"Blogging for a Political Candidate"},"content":{"rendered":"

\"Identity<\/p>\n

A.\u00a0\u00a0Write at an eighth grade reading level to maximize communication<\/i>. <\/span><\/p>\n

B.\u00a0\u00a0Never publish fluff <\/span>remove all unnecessary words.<\/p>\n

C.\u00a0\u00a0Remember: fact checking your content <\/span>is just a mouse click away. Do not publish Fame
\nNews – Ever. To do so will destroy your candidate\u2019s credibility<\/i>.<\/p>\n

D.\u00a0\u00a0Write for search engines as well as people. Include pertinent keywords in the title,
\nsubheadings, link titles. Include alt= data with your graphics. And include graphics in every
\npost.<\/p>\n

E.\u00a0\u00a0Polish your prose to a lethal edge<\/span><\/i>. <\/span>Yoir blog can be a devastating offensive weapon in the
\nright hands.<\/p>\n

F.\u00a0\u00a0Refer to the candidate like this:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A.\u00a0\u00a0First reference : Candidate\u2019s first and last name, Joe(anne) Candidate<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0B.\u00a0\u00a0Second reference : Joe(anne)<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0C.\u00a0\u00a0Third reference : he or she<\/p>\n

G.\u00a0\u00a0Ignore political correctness<\/p>\n

H.\u00a0\u00a0Write on one topic per blog post, make it short, and to the point.<\/p>\n

I.\u00a0\u00a0\u00a0Read the opposition\u2019s web site and campaign literature. Look for anything that can be used
\nagainst the opposition, the candidate, their campaign, or senior staff.<\/p>\n

J.\u00a0\u00a0\u00a0Use social networking tools, to drive traffic to your candidate\u2019s web site, blog, social media
\nsites.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A.\u00a0\u00a0Social media is very effective for this. Put your candidate\u2019s web address in your Tweets,
\nFacebook posts, and email so readers can visit the web site.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0B.\u00a0\u00a0Be sure to include a prominent link to your donation page on your web site, Facebook
\npage, and in all your email.<\/p>\n

 <\/p>\n

The Nitty Gritty<\/span><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Write and publish blog posts at least three times per week.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Write short sentences, 12 – 15 words.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Write five or six sentence paragraphs.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Use sub headings, even for a single paragraph, to define and separate your text.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Write no more than 1000 words in any post. Shorter is better. Two hundred or 300 words
\nis fine. Fifty or 60 words works, too. What\u2019s important is that you not add fluff to reach
\nsome predetermined work count.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0For numbers of ten or less write out the word. For numbers greater than ten use numbers.
\nLike this:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0One, two, three<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a013, 123, 2,456<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Start all sentences with a capitalized word, never with a number.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Yes: Three people arrived early.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No: 3 people arrived early.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Common mistakes:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Your: Do you have your pen?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0You\u2019re: You\u2019re (you are) scheduled to speak on Saturday.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Avoid contractions and write full words when communicating is critical. Why? Should
\nthe reader miss the contraction the meaning of your post will be confused.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Remember, online people scan they do not read word for word.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0When scanning it is very easy to miss read a contraction.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Yes: He did not mean that.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No: He didn\u2019t mean that.<\/p>\n

10.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Ruthlessly edit your content.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Editing techniques include<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0read your post out loud<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0read it backwards<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0iii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0save it and read it later.<\/p>\n

11.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Listing is an excellent technique to present more than two points. Capitalize the list.
\nNote: Always place the most important points first. Even when using bullets.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Bob lives in a white house.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0It has a barn.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0It\u2019s on the corner of Main and Mutt. Here the contraction it\u2019s can not be
\nmisread. There are always exceptions to every rule.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0About Bob:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0He lives in a white house (no period as the list is not complete)<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0It is on the corner of Main and Mutt (Style indicates that a perios is not
\nrequired.)<\/p>\n

12.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Avoid underlining text online as it will be confused for a link.<\/p>\n

13.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Title links with solid text. Never use: more<\/span> : Read rest of article<\/span> : or other fluff that
\ncontains no meaning to search engines.<\/p>\n

 <\/p>\n

Never Ever <\/span><\/h1>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Never use vulgar language.\"Don't<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Never make personal attacks.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Never attack the opposition\u2019s family, friends, business associates.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Never write from ignorance, or hearsay.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Never trust any single source.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A.\u00a0\u00a0Write at an eighth grade reading level to maximize communication. B.\u00a0\u00a0Never publish fluff remove all unnecessary words. C.\u00a0\u00a0Remember: fact checking your content is just a mouse click away. Do not publish Fame…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,67],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","hentry","category-blogging","category-politics"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/6587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}