{"id":592,"date":"2018-05-24T09:00:20","date_gmt":"2018-05-24T09:00:20","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=592"},"modified":"2018-05-24T09:00:20","modified_gmt":"2018-05-24T09:00:20","slug":"content-is-the-art-of-getting-something-for-nothing","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/uncategorized\/content-is-the-art-of-getting-something-for-nothing\/","title":{"rendered":"Content is the Art of Getting Something For Nothing"},"content":{"rendered":"<p style=\"text-indent: 30px;\">Content, content publishing, and content marketing are big buzz wards these days. Let&#8217;s take another look.<br \/>\n<img decoding=\"async\" class=\"alignright\" src=\"http:\/\/webcontentrx.typepad.com\/.a\/6a01156f2a7787970c01b8d175fb08970c-pi\" width=\"433\" height=\"187\" \/><\/p>\n<p style=\"text-indent: 30px;\">So why do we say content is something for nothing? Simple, you trace something that is being supplied free of charge for something of great value.<\/p>\n<p style=\"text-indent: 30px;\">If that&#8217;s not the definition of something for nothing what is? Truly good content, meaning content that is consumed, viewed, acted upon must be superb. And it&#8217;s not cheap to create.<\/p>\n<p style=\"text-indent: 30px;\">Then you give it away for free. That&#8217;s right, it&#8217;s not sold. It&#8217;s free. In return you get mind-share &#8211; eyes on your content &#8211; this translated into marketing &#8211; which translated into sales &#8211; which translates success.<\/p>\n<p style=\"text-indent: 30px;\">IF and we mean if. Your content does the job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content, content publishing, and content marketing are big buzz wards these days. Let&#8217;s take another look. So why do we say content is something for nothing? Simple, you trace something that is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-592","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}