{"id":5131,"date":"2021-03-22T09:00:12","date_gmt":"2021-03-22T13:00:12","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=5131"},"modified":"2021-03-22T09:00:12","modified_gmt":"2021-03-22T13:00:12","slug":"what-are-the-three-components-of-value","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/writing\/what-are-the-three-components-of-value\/","title":{"rendered":"What Are The Three Components of VALUE?"},"content":{"rendered":"

Value = Price + Reliability + Convenience<\/h1>\n

from Dr. Frank Lutz, author of Words That Work, It’s Not What You Say, its What They Hear.
\n<\/center><\/p>\n
\n
\n
\n<\/a><\/div>\n
    \n
  1. Focus on results, not process; benefits, not features<\/li>\n
  2. Tell stories, not concepts<\/li>\n
  3. Stay in touch with your clients with newsletters, eZines, and invitations to presentations to keep information flowing<\/li>\n
  4. Tell people what they will get, not what you do<\/li>\n
  5. Talk about the client, not about yourself<\/li>\n
  6. Do not we-we all over your self. (This from Marketing consultant Mac McIntosh describes it as “we-we-weing all over
    \nyourself.”)<\/li>\n
  7. WIIFM (What’s In It For Me)<\/li>\n
  8. Be a solution, a resource to your clients. <\/li>\n<\/ol>\n\n\n\n\n
    Word Choice, Selling, and Strategy of Words<\/caption>\n
    FREE is the most powerful word in any language<\/b><\/td>\n<\/tr>\n
    Use Short sentences
    \n
    \nCredibility is as important as
    \nphilosophy. People have to believe to
    \nbuy.
    \n
    \nConsistency matters.
    \n<\/p>\n

    Novelty, offer something new or offer a
    \nnew definition or a new take on an old idea<\/p>\n

    Sound and texture matter should be just as
    \nmemorable as the words themselves. A string of words that have the same first letter, the same sound, or the same syllabic cadence is more memorable than a random collection of sounds.<\/p>\n

    Your messages need to say what people
    \nwant to hear.\n<\/p>\n<\/td>\n<\/tr>\n

    Replace words on left with . . .<\/b><\/p>\n

    Buy – use: claim, order, or invest<\/p>\n

    Learn – use: Discover<\/p>\n

    Tell – use: reveal<\/p>\n

    Things – use: Tips, Tricks, and Techniques<\/p>\n

    Stuff – use: Insider Secrets\n<\/td>\n

    		Use These Words<\/b><\/p>\n

    Yes
    \nLove
    \nHate (you will hate yourself for …)
    \nHow much
    \nHow would you (solve this problem)
    \nThis (is the way)
    \nOnly
    \nSale
    \n2 for 1
    \n50% off<\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    Value = Price + Reliability + Convenience from Dr. Frank Lutz, author of Words That Work, It’s Not What You Say, its What They Hear. Focus on results, not process; benefits, not…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}