{"id":5127,"date":"2022-05-02T09:00:10","date_gmt":"2022-05-02T13:00:10","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=5127"},"modified":"2022-05-02T09:00:10","modified_gmt":"2022-05-02T13:00:10","slug":"what-is-value-to-your-target-audience","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/writing\/what-is-value-to-your-target-audience\/","title":{"rendered":"What Is Value To Your Target Audience?"},"content":{"rendered":"\n\n\n
\n\"Web<\/a><\/td>\n\n\"Social<\/a>\n<\/td>\n

<\/p>\n

\n\"See<\/a>\n<\/td>\n\n\"Get<\/a>\n<\/td>\n\n\"Get<\/a>\n<\/td>\n<\/tr>\n
\n
\n

Visit My Website at WayneAEnglish.com<\/a><\/p>\n

\n

\n<\/td>\n<\/tr>\n<\/table>\n\n\n
\n

W<\/span>hat’s Value? It’s what you’re selling. Read what’s below and be instructed by it because it is 100% solid gold information. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n

Value = Price + Reliability + Convenience<\/h1>\n

from Dr. Frank Lutz, author of Words That Work, It’s Not What You Say, its What They Hear.<\/p>\n

<\/p>\n

\n
\n
\n<\/a><\/div>\n

Focus on results, not process <\/b><\/p>\n

1.Focus on benefits, not features<\/p>\n

2.Tell stories, not concepts<\/p>\n

3.Stay in touch with your clients with newsletters, eZines, and invitations to
\npresentations to keep information flowing.<\/p>\n

4.Tell people what they will get, not what you do.<\/p>\n

5.Talk about the client, not about yourself<\/p>\n

6.Do not we-we all over your self.
\n (Marketing consultant Mac McIntosh describes it as “we-we-weing all over
\nyourself.”)<\/p>\n

7.WIIFM (What’s In It For Me)<\/p>\n

8.Be a solution, a resource to your clients. (from WAE)<\/p>\n\n\n\n\n
\n

Word Choice, Selling, and Strategy of Words<\/h1>\n<\/caption>\n

FREE is the most powerful word in any language<\/b><\/td>\n<\/tr>\n
Use Short sentences
\n
\nCredibility is as important as
\nphilosophy. People have to believe to
\nbuy.
\n
\nConsistency matters.
\n<\/p>\n

Novelty, offer something new or offer a
\nnew definition or a new take on an old idea<\/p>\n

Sound and texture matter should be just as
\nmemorable as the words themselves. A string of words that have the same first letter, the same sound, or the same syllabic cadence is more memorable than a random collection of sounds.<\/p>\n

Your messages need to say what people
\nwant to hear.\n<\/p>\n<\/td>\n<\/tr>\n

Replace words on left with . . .<\/b><\/p>\n

Buy – use: claim, order, or invest<\/p>\n

Learn – use: Discover<\/p>\n

Tell – use: reveal<\/p>\n

Things – use: Tips, Tricks, and Techniques<\/p>\n

Stuff – use: Insider Secrets\n<\/td>\n

Use These Words<\/b><\/p>\n

Yes
\nLove
\nHate (you will hate yourself for …)
\nHow much
\nHow would you (solve this problem)
\nThis (is the way)
\nOnly
\nSale
\n2 for 1
\n50% off<\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Visit My Website at WayneAEnglish.com What’s Value? It’s what you’re selling. Read what’s below and be instructed by it because it is 100% solid gold information. Value = Price + Reliability +…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-5127","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/5127\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=5127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}