{"id":3812,"date":"2020-01-18T11:19:47","date_gmt":"2020-01-18T16:19:47","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=3812"},"modified":"2020-01-18T11:19:47","modified_gmt":"2020-01-18T16:19:47","slug":"selling-softly","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/advertising\/selling-softly\/","title":{"rendered":"Selling softly"},"content":{"rendered":"<p style=\"text-indent: 1px;\"><span style=\"margin-bottom: -12px; float: left; color: red; font-size: 75px; line-height: 70px; padding-right: 8px; padding-left: 3px; font-family: Georgia; text-shadow: 0px 0px 10px grey;\">P<\/span><span style=\"color: black;\">eople don&#8217;t like to be sold. they do like to buy thing<\/span><span style=\"color: black;\">s that make their lives better, easier, more convenient &#8211; at a price that they can afford.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Tell people what they will get, not what you do.<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Talk about the client, not about yourself<img decoding=\"async\" class=\"shrinkToFit alignright\" style=\"box-shadow: 0px 0px 10px grey;\" src=\"https:\/\/rocksdigital.com\/wp-content\/uploads\/2017\/01\/Sales-Strategy-Target-2.jpg\" alt=\"https:\/\/rocksdigital.com\/wp-content\/uploads\/2017\/01\/Sales-Strategy-Target-2.jpg\" width=\"300\" height=\"150\" \/>\n<ul>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Do not tell clients we do this and we do that.<br \/>\n(Marketing consultant Mac McIntosh describes it as &#8220;we-we-weing all over yourself.&#8221;)<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Focus on results, not process<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Focus on benefits, not features<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Tell stories, not concepts<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Stay in touch with your clients with newsletters, eZines, and invitations to presentations to keep information flowing.<\/li>\n<li style=\"list-style-type: circle; font-size: 12pt; font-familu: verdana; color: black;\">Be a solution, a resource to your clients<\/li>\n<\/ul>\n<p style=\"text-indent: 30px; font-family: times; color: black;\">So, if selling does not come naturally to you, and it may well not, just think that you are offering a product that makes peoples better, more interesting, or diverting.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People don&#8217;t like to be sold. they do like to buy things that make their lives better, easier, more convenient &#8211; at a price that they can afford. Tell people what they&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,25,56,57,58,78,104],"tags":[],"class_list":["post-3812","post","type-post","status-publish","format-standard","hentry","category-advertising","category-communication","category-make-money","category-making-money","category-marketing","category-sales","category-writing"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/3812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=3812"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/3812\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=3812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=3812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=3812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}