{"id":2809,"date":"2019-12-03T09:00:40","date_gmt":"2019-12-03T14:00:40","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=2809"},"modified":"2019-12-03T09:00:40","modified_gmt":"2019-12-03T14:00:40","slug":"marketing-only-the-word-is-singular-the-reality-is-plural","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/advertising\/marketing-only-the-word-is-singular-the-reality-is-plural\/","title":{"rendered":"Marketing only the word is singular. The reality is plural."},"content":{"rendered":"<p style=\"text-indent: 0px;\"><span style=\"margin-bottom: -2px; float: left; color: red; font-size: 80px; line-height: 65px; padding-top: 3px; padding-right: 3px; font-family: Georgia; text-shadow: grey 4px 4px 10px;\" data-darkreader-inline-color=\"\">W<\/span>hen it comes to marketing you&#8217;ve got two choices: Spend Money or Spend Time. That&#8217;s it. Nothing magic. Quite simple really. There&#8217;s a vast amount of work to be done and you do it yourself or hire someone to do it for you.<\/p>\n<p>To do your own marketing will require you to have a solid working knowledge of:<\/p>\n<ul>\n<li>\n<h5>Your website<\/h5>\n<\/li>\n<li>\n<h5>Web tools like: File Transfer Protocol, CSS, HTML, JavaScript, Website hosting, URL purchase and creation<\/h5>\n<\/li>\n<li>\n<h5>Web content<\/h5>\n<\/li>\n<li>\n<h5>The ability to write and publish media releases<\/h5>\n<\/li>\n<li>\n<h5>Social networking<\/h5>\n<\/li>\n<li>\n<h5>Advertising on social networking<\/h5>\n<\/li>\n<li>\n<h5>Advertising on amazon, or where you publish<\/h5>\n<\/li>\n<li>\n<h5>Magazine and print advertising<\/h5>\n<\/li>\n<li>\n<h5>Being able to set up an author tour<\/h5>\n<\/li>\n<li>\n<h5>The ability to create handouts for your speaking events<\/h5>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1947\" src=\"https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400-300x228.jpg\" alt=\"\" width=\"300\" height=\"228\" srcset=\"https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400-300x228.jpg 300w, https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400-1024x779.jpg 1024w, https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400-768x584.jpg 768w, https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400-850x647.jpg 850w, https:\/\/wayneaenglish.com\/WordPress\/wp-content\/uploads\/2018\/12\/Pie-Chart-1400.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing you&#8217;ve got two choices: Spend Money or Spend Time. That&#8217;s it. Nothing magic. Quite simple really. There&#8217;s a vast amount of work to be done and you&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,25,58,85,88],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","hentry","category-advertising","category-communication","category-marketing","category-social-networking","category-success"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}