{"id":2624,"date":"2019-07-01T09:00:06","date_gmt":"2019-07-01T13:00:06","guid":{"rendered":"https:\/\/wayneaenglish.com\/WP\/?p=2624"},"modified":"2019-07-01T09:00:06","modified_gmt":"2019-07-01T13:00:06","slug":"ten-tips-tricks-and-techniques-writing-marketing-material","status":"publish","type":"post","link":"https:\/\/wayneaenglish.com\/WordPress\/writing\/ten-tips-tricks-and-techniques-writing-marketing-material\/","title":{"rendered":"Ten Tips Tricks and Techniques Writing Marketing Material"},"content":{"rendered":"
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\nH<\/span>ere’s ten tips, tricks, and techniques for writing marketing materials. They have served me well and hopefully that will servee you well too.<\/p>\n

1. Write Tight : Write no unnecessary words.<\/p>\n

2. Write using words and phrases that the reader understands and are meaningful, to the reader.<\/p>\n

3. You\u2019re writing for one of three reasons: 1) to inform, 2) to educate, 3) to have the reader take an action, buy something, or to change an opinion or point of view.<\/p>\n

4. Communication exists when the words you write convey the thought in your mind into the mind of the reader.<\/p>\n

5. Know your reader: Know the technology when writing technology; know the financial world when writing about money; know real estate professionals when writing about real estate. Know what the novice wants to know when writing for beginners.<\/p>\n

6. Never say your work will appeal to the novice and the professional. It won\u2019t because it can\u2019t.<\/p>\n

7. Words matter; know the meaning of your words in the reader\u2019s world.<\/p>\n

8. Actions make them easy to complete and worded so there is no ambiguity.<\/p>\n

9. Don\u2019t write: buy, pay, or purchase. Rather write Order.<\/p>\n

10. When you write marketing material tell the reader where the product may be purchased. And do not mention the price.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s ten tips, tricks, and techniques for writing marketing materials. They have served me well and hopefully that will servee you well too. 1. Write Tight : Write no unnecessary words. 2….<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-2624","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/2624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/comments?post=2624"}],"version-history":[{"count":0,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/posts\/2624\/revisions"}],"wp:attachment":[{"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/media?parent=2624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/categories?post=2624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneaenglish.com\/WordPress\/wp-json\/wp\/v2\/tags?post=2624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}