E-mail marketing has one distinct advantage over social networking; it’s active where social networking is passive. When you construct your e-mail marketing message keep these things in mind.
- People simply will not read forever, so come to the point fast.
- Have an offer immediately obvious. This can be a coupon, a sale, something new, an open house. Something of bona fide interest to your customer.
- Give the reader a reason to read, of course, better yet is to give the reader a reason to pass on your email. It is far better to tell five people something that they each tell five people about than to simply tell five people.
- Write in short sentences, short paragraphs, using simple, plain everyday language in a friendly tone.
- Write like the reader has already bought your product or bought in to your email.
Do that and your golden.