Value = Price + Reliability + Convenience from Dr. Frank Lutz, author of Words That Work, It’s Not What You Say, its What They Hear. 1. Focus on benefits, not features. On…
Ten Tips Tricks and Techniques Writing Marketing Material
Here’s ten tips, tricks, and techniques for writing marketing materials. They have served me well and hopefully that will servee you well too. 1. Write Tight : Write no unnecessary words. 2….
Writers Read These Authors, Books, Videos and Use These Tools
Writers, here’s a lost of books, videos, and tools that will do you and your writing a lot of good. Seth Godin Read all of his books, his blog, and view his…
Nonverbal Communication and the Written Word
Writers, the written word is the ultimate in non-verbal communications. And because you won’t be there to explain what it means, your writing must stand on its own to be understood. As…
Tips, Tricks, and Techniques To Excellent Editing
Editing makes the difference between success and failure. Do it right to get it right. Don’t neglect it. Writers, the written word is the ultimate in non-verbal communications. And because you won’t…