P ower Toys are fantastic. What will they do for you? Though you’d never ask. Hey, I’ve been using PC since they were on the market. Power Toys, the product, is1…
The Shoulds Will Get You If You Don’t Watch Out
The Shoulds Will Get You If You Don’t Watch Out How many times has someone told you what you should do? Stand up, sit down, get married, stay single, on and…
Selling Something? Read This
Value = Price + Reliability + Convenience The above is from Dr. Frank Lutz’s superb book, Words That Work: It’s Not What You Say, Its What They Hear (The 2007 edition). When…
17 Steps to A Successful Book Proposal
Y our book proposal is a sales document whose job it is to convince an agent or publisher that your book will make back its cost and more. While your book may…
Structure For Success Online
T he top of your website is important. It’s construction is important for selling product(s) and fr your promotion. Headline: Focused On Problem Subhead: Promise of a Solution Followed by: No Risk…