You read that right. In business, competition is for losers. You don’t believe that. Of course you don’t. So let’s try this. Competition is a game. Like any game you win or…
Author: Wayne English
Expert, specialist, professional. Which one are you? Do you even qualify? Talk is cheap, skills and expertise aren’t.
Expert is the term people used in the past to indicate their level of professional skill. Then the term got over worked. So we became specialists, and of course we’re all professionals…
Create Your Press Kit, Here’s How
The main point of a press kit is to express who you are, what you do, and why it matters. The key to a good press kit is knowing what to include…
Writers, Having Publication Problems? Content is not king. Content is a product. Promotion is king.
Still think content is king? It’s not. Never was. Promotion is king because promotion informs people that your content exists, why they need to consume it, and how to access it. We…
Writers, Here’s How To Begin Your Book’s Marketing Page
So, the book is published and now you want to sell it. We get that. Here’s a terrific way to open your book marketing page. Actually, you can use this technique to…