When it comes to marketing you’ve got two choices: Spend Money or Spend Time. That’s it. Nothing magic. Quite simple really. There’s a vast amount of work to be done and you do it yourself or hire someone to do it for you.
To do your own marketing will require you to have a solid working knowledge of:
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Your website
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Web tools like: File Transfer Protocol, CSS, HTML, JavaScript, Website hosting, URL purchase and creation
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Web content
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The ability to write and publish media releases
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Social networking
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Advertising on social networking
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Advertising on amazon, or where you publish
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Magazine and print advertising
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Being able to set up an author tour
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The ability to create handouts for your speaking events
