Content, content publishing, and content marketing are big buzz wards these days. Let’s take another look.
So why do we say content is something for nothing? Simple, you trace something that is being supplied free of charge for something of great value.
If that’s not the definition of something for nothing what is? Truly good content, meaning content that is consumed, viewed, acted upon must be superb. And it’s not cheap to create.
Then you give it away for free. That’s right, it’s not sold. It’s free. In return you get mind-share – eyes on your content – this translated into marketing – which translated into sales – which translates success.
IF and we mean if. Your content does the job.