There’s no better way to show the world your expertise than by teaching, speaking, or publishing.
You can:
- Teach a course
- Speak at a business networking event
- Send a media release
- Publish an article in a trade magazine
- Publish a book
- Join a group on LinkedIn where your customers are
- Publish a blog
- Publish on industry leading blogs
- Publish videos on YouTube
- Be a guest on a radio or television show
One thing to be wary of. Social media is passive. You must drive traffic to your social
networking campaign.
So, pick what works for you. Whatever you choose, don’t forget that not all social
networking takes place online. The offline world offers you vast opportunity, so take advantage of it. Here are more ideas for how to deal with the online and offline worlds.
And, guess what, here’s the best part. Should your program be cancelled for any reason – any good reason – the advertising and promotion is still out there doing you a lot of good.
So, show the world you’re the consummate professional by speaking, publishing, teaching. Passing on your expertise is a win-win situation.