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Content is the life blood of everything you publish online – and offline as well. So, it only makes sense to publish content that is the best it can be.
Here Are 15 Steps to Superb Content
- Content shall be effective communication when the thought in the mind of the writer exists in the mind of the reader
- The reader shall never be required to interpret content.
- Content shall tell the truth
- Content shall not contain profanity, obscene, vulgar, or hateful language
- Content shall be written at a sixth to eighth grade level
- Content shall be written so that its meaning remains unchanged with punctuation removed
- Important words shall be located at the beginning of a sentence
- Headings and sub-headings shall be used
- The first sentence of a paragraph shall introduce content in that paragraph
- Content shall never be humorous. Humor is dangerous.
- Know the pain points of your audience
- Content shall address those pain points with solid, actionable content
- Content must be published where your audience can find it
- Publish content in the best technology for your target audience: video, audio, text
- Content must be at a level appropriate to your target audience