Your success needs to be funded. It literally needs a budget. You will need to plan to fund your success marketing plan. Here are some of the things well worth spending money on.
- Your website
- A Content Management System (CMS) to make it easy for you to update your website. Note: without a CMS you will need to have your webmaster do your content additions and deletions. WordPress can be your blogging and web site development tool.
- A blog
- Your content means everything, it must be pertinent to our customers/clients be easily found, read, and vital to their success. Remember this: Your content will either get read, or get lost.
- Social networking update tools for content publishing and promotion.
- Media releases, what used to be called a Press Release
- Your personal grooming, clothes, and attention to your professional persona.
- A speaking tour.
- Business networking.
- A smart phone
- Training in how to use e-mail marketing, social networking, content creation
- Joining your local Chamber of Commerce, note: if your local chamber is not active, join one that is. What’s active? At lease 20 events per month. You simply must get out in the world and network.
- Training in public speaking. Join your local chapter of Toastmasters International. Find a local Toastmasters International club here.
So, budget for our success and be very careful that you spend the money required to gain the success desired. Don’t be so money conscious that you defeat yourself. Spending money on the right tools and publicity is money well spent.
Remember, spending too little means that you may not be spending the minimum required to gain the success you desire.
Now, stop reading and get going. Work on your success daily. Make it happen. No one else can.