The title is a teaser designed to arouse curiosity. Its job is to get your post, email, article opened and looked at. Hopefully to be read fully and completely. 
- State plainly a benefit that the reader will get by reading this content.
- Ask a question. For example: What do the numbers on your lens mean to taking better pictures?
- Answer a question. When a client asks you something, blog the answer.
- Use curiosity and intrigue I your titles. Don’t attempt to answer everything in the title.
- Use controversy by intentionally writing a provocative title.
- Use your title to generate debate. This is an excellent way to generat comments and conversation.
- Personalize with words and phrases:
- “What do you . . . “
- Use the words, I, me, stunning, easy, step by step, mistakes.
- A good tile looks like this: 21 Techniques All Camera Owners Should Know.