No Risk Offer - More Information Presentation - Compelling Irresistible Offer
Do not use the words - Buy - Purchase - or any others that relate to spending money. Title all links that lead to the page where the book can be purchased with the word : Order.
Do all you can to reduce the 'apparent cost' of the book with: coupons, a rebate, any balance in the readers account that can be applied to this purchase.
Stress the value that your book brings to the reader. Think Value - Value - Value. Remember that price is only one component of value. The other two are reliability and convenience.1 Make ordering your book very easy. Literally just a click away.
What To Include
Place the book's cover, title, ordering link, and reasons for the reader to buy the book - right now.
Do not links to social media sites, to other books you've written, to your blog.
The point of this page is to sell your book. To move the reader from this page to the page where the book can be purchased. Right Now.
Next, accolades the book has garnered.
Next, what I call, "What People Are Saying"
Your Amazon rating
Where your book has been reviewed
Who has picked-up the book and is marketing it.
If it's available World Wide
If it has been translated into other languages
Insert four text link to the page where the book can be purchased.
At the very bottom of the page be sure to include the link to where the book can be purchased.