Follow our Twitter feed

Web Content Rx

Want To Lose 300 Thousand Dollars?

A good website has the same attributes as a good employee. Treat it as such.
And demand that it meet that standard.

Call us today! And capture the money going to your competitors.

How does it cost you money? By denying you the phone call that is never made; the e-mail that is never sent. That's how.

You literally lose the opportunity to bid, chat, meet for coffee. To Compete.

This program shows you how to make your website a bona fide business tool. Business people love this program. You will too!

This program runs 45 minutes with a question and answer session following.

This is not a design course. We look at your website from a business point of view.

Your website is considered as a business tool only.

We come to you and will present to a roomful of people.

Wayne English is an accomplished knowledgeable speaker. Here are some of the venues Wayne's spoken at:

  • The Connecticut Authors and Publishers Association. Three of their yearly writer's conferences and three of their branches.
  • The Hartford Adobe Users Group received this lecture.
  • The Central Connecticut State University Institute of Technology and Business Development where Wayne was a panelist on a social networking discussion.
  • The Connecticut Business Expo, here Wayne was on a panel discussion on marketing strategies.
  • Wayne has spoken at numerous business networking groups, three chambers of commerce, and businesses.
  • For a more complete list see our Seminars, Workshops, and Training page and Watch Our Videos.

Your website has a job to do. It must be written for people. Telling them what you can do for them, not what you do. It must be written for machines, Search Engine Optimization (SEO) so you show up in search engine results. And, most important of all, it must be written to competently care for your business needs. These things are not optional. To be effective, your site must do all of these things.

  1. Your Web site does a good job if it tells the reader what you can do for them, and touts benefits, not features.
  2. The job you ask it to do is reasonable and possible.
  3. It has measurable goals that you periodically verify as being fulfilled.
  4. The name of your company or organization is at the top of every page.
  5. Your city and state, and your street address if you do an over the counter business, is at the top of every page. This is important, as it excludes clients that you cannot service. For example, if you operate a pizza restaurant in Hartford, Connecticut, you do not want calls from Hartford, Indiana.
  6. Does every major page of your site tell the reader what you can do for them?
  7. Does your Web site include a media page with media releases?
  8. Does your Web site's contact us page provide your phone, fax, and E-mail for sales, customer service, and other pertinent departments? Or just a form to be filled out?
  9. Does your Web site link to your social networking campaign? Many sites do this. And many do not. Why? They want to keep visitors on their website and not have them leaving for social sites. So, which way to go? It's up to you. We've got social links on every page.
  10. Is your Web site's navigation consistent across the entire site?
  11. Is your Web site written at an eighth grade level?
  12. Does your Web site have this year's date in the copyright notice? Not keeping this current makes people wonder if you are still in business.
  13. Do you have out-of-date material on your site?

How to make a good website better

  1. Give away content. Portable Document Format (PDF) files are perfect for this.
  2. Include video, music, photographs to make your site interesting and unique.
  3. Include games and make winning a prestigious event.
  4. Include search capability so your customers can quickly find what they're looking for.

Part One of Four

Part Two of Four

Part Three of Four

Part Four of Four